A product's competitive position (CP) identifies the segment the product is targeting and the differentiated value proposition it intends to deliver. When a CP is strong, stakeholders understand for whom the product is intended and why, driving choice i
The concepts of ‘competition’, ‘competitiveness’ and ‘competitive position’ are considered. The auth...
Creating market segmentation through select communication method to a unique group of people without...
Abstract. This article focuses on the influence Culture of the Organization to the structure positio...
In order to acquire an effective competitive advantage on the market, the product / brand must be un...
This paper analyses some key definitions and ideas of brand positioning among scientists for the rec...
Brand positioning is a process of creating an impression about a certain brand in the consumers' min...
An extensive body of literature documents that positioning is a central success factor for the launc...
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing...
Beauty soaps are one of the popular consumable products in our regular life. With the increase of de...
Despite the significant role of positioning on developing competitive advantage it has been noticed ...
The article provides an overall overview of competitiveness and competitive advantage concepts found...
Contemporary marketing strategy development includes such concepts as segmenting, targeting, and pos...
Positioning is an important tool of marketing strategic planning and of a brand building process. Br...
PURPOSE: To investigate to what extent product brand positioning models can be used to analyze corpo...
Abstract. Brand positioning is essential for brand differentiation and building brand equity. Obtain...
The concepts of ‘competition’, ‘competitiveness’ and ‘competitive position’ are considered. The auth...
Creating market segmentation through select communication method to a unique group of people without...
Abstract. This article focuses on the influence Culture of the Organization to the structure positio...
In order to acquire an effective competitive advantage on the market, the product / brand must be un...
This paper analyses some key definitions and ideas of brand positioning among scientists for the rec...
Brand positioning is a process of creating an impression about a certain brand in the consumers' min...
An extensive body of literature documents that positioning is a central success factor for the launc...
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing...
Beauty soaps are one of the popular consumable products in our regular life. With the increase of de...
Despite the significant role of positioning on developing competitive advantage it has been noticed ...
The article provides an overall overview of competitiveness and competitive advantage concepts found...
Contemporary marketing strategy development includes such concepts as segmenting, targeting, and pos...
Positioning is an important tool of marketing strategic planning and of a brand building process. Br...
PURPOSE: To investigate to what extent product brand positioning models can be used to analyze corpo...
Abstract. Brand positioning is essential for brand differentiation and building brand equity. Obtain...
The concepts of ‘competition’, ‘competitiveness’ and ‘competitive position’ are considered. The auth...
Creating market segmentation through select communication method to a unique group of people without...
Abstract. This article focuses on the influence Culture of the Organization to the structure positio...
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