How do Further Education students use social media? An investigation into Chichester College’s social media

The author has undertaken a 10 week work placement at Chichester College that is an educational organisation. This project explores the use of social media by Further Education students at Chichester College. They have multiply accounts which are not managed. To underpin the study literature of general digital marketing and social media, specifically Content Marketing Matrix and the Social Media Radar was researched. Also investigated the organisation background. The author conducted primary research using a qualitative interview with staff in order to determine the current social media presence and online questionnaires as forms of data collection via further education students to discover their usage of social media. Findings led to recommendations for the college’s social media strategy which will enable them to target the present and future students appropriately with their range of courses on their current social media accounts. CC are suggested to post daily on these social media: YouTube, Facebook, Mobile Application, Google Text and Twitter, to post weekly on website and to post monthly on Q&A / how to sites and iTunes. They primarily engaged with games, articles, event, quizzes and branded videos