THE POTENTIAL AND VIABILITY OF LOGISTICS ARM IN UAE: A STUDY ON THE ROLE OF LINER SHIPPING IN LOGISTICS SEGMENT OF UAE MARKET

In the era of globalization, manufacturing and other service multi-national corporations are expanding their scope of operations to diversify the business, increase their profitability and gain maximum market share. The importance for international logistics and supply chain management has gained more recognition due to shifting business operations at various geographical locations Such a rise of logistics ideology has had direct implication for the liner shipping industry. The aim of the thesis is to explore the opportunities for liner shipping companies to enter into the logistics portfolio. Therefore it was considered feasible to choose UAE as destination to carry out the research and also it is an emerging economy which has performed outstandingly compare to other developed economies in the world This added another main objective as to study the potential and viability of logistics arm for a liner shipping company in UAE's logistics market UAE has a geographic advantage of connecting the eastern and western hemisphere International trade is already flourishing on this trans-shipment hub for many years and therefore driving its logistics market The research progresses with literature review to find the past and present research data on International logistics, Liner shipping strategies and Logistics market in UAE Later on the whole research ideas is set with a conceptual model and then proceeded to interview professional managers of MNC's, Freight Forwarders and MOL (Mitsui O S.K.Lines) to get into more detail to acquire information on the research topic Critical discussion about shipper's requirements, logistics subsidiaries of liner companies and scope of logistics in UAE was made to analyze the results and findings. scope of logistics in UAE was made to analyze the results and findings. Finally, required conclusions and recommendations of this research have been displayed with optimistic views for primary and secondary data and hence the aimed objective of this research is fulfilledPlymouth Business Schoo