Marketing of services in RCM d.o.o.

Trženje storitev v podjetju RCM d. o. o. V nalogi obravnavamo trženje logističnih storitev. Z njo želimo opredeliti svoj pogled na strategijo trženja v špediciji ter načine, s katerimi dosegajo zaupanje in zadovoljstvo kupcev. V uvodnem delu smo predstavili podjetje. Analizirana je strategija trženja na podlagi špedicijskega podjetja, prikazana je predvsem strategija do kupcev ter strategija do konkurentov. Predstavili smo pomen špedicije in špediterja ter prikazali njegove naloge, ki jih opravlja za organizacijo. V zadnjem delu diplomske naloge smo predstavili obstoječe stanje podjetja, kako je poslovalo pred in po vstopu Hrvaške v Evropsko unijo ter analizirali anketo. Na osnovi zbranih ugotovitev smo podali ključne rešitve, s katerimi bi pridobili kupce.Marketing of services in RCM d. o. o. The thesis focuses on the marketing of logistics services. In it, the view on the marketing strategy in a forwarding company is defined, and the ways in which a company achieves trust and satisfaction of clients. In the introduction, the company itself is presented. The analysis of strategy in marketing is included, based on a forwarding company. We have focused on the company’s strategy towards clients as well as their strategy towards competitors. We have presented the role of a forwarding company and a forwarding agent, including the tasks that he has to carry out for the organisation. In the last part we have introduced the current state of the company and its business activity before and after the entry of Croatia into the European Union, and we have also analysed a survey. Based on gathered findings, we have proposed key solutions which could allow the company to gain more costumers