ORGANIZATIONAL CHANGE IN THE SELECTED COMPANY AND REASONS FOR BUSINESS GROWTH

Diplomski projekt obsega analizo spreminjanja organizacije in vzrokov za rast podjetja na primeru izbranega podjetja Plastika Skaza d.o.o., ki ima sedež v Velenju. V podjetju se ukvarjajo z razvojem in izdelavo izdelkov iz plastičnih mas, naročniku pa zagotavljajo celostno izvajanje projekta. V podjetju razvijajo tudi izdelke, ki niso sestavljeni samo iz plastike, ampak tudi iz kovine, lesa in gume. Svoje izdelke ponujajo na različne trge, kot so pohištvena industrija, elektroindustrija, bela tehnika in avtomobilska industrija. Razvili so tudi dve lastni blagovni znamki, pod katerima tržijo svoje izdelke za končne kupce. V teoretičnem delu diplomskega projekta smo opredelili pomen rasti in razvoja v hitro rastočem podjetju ter predstavili, kaj hitro rastoče podjetje (gazela) sploh je. Preučili smo načine za rast in razvoj podjetja ter kakšni so vzroki za to oziroma zakaj se podjetje odloči za rast in razvoj. Ker so z rastjo povezane tudi določene težave, ki pri tem nastanejo, smo predstavili tudi te. Prav tako smo pojasnili tudi, na kakšne načine se lahko hitro rastoče podjetje financira med rastjo. Nato smo se osredotočili na to, kako se med rastjo v podjetju spreminja organizacijska struktura, zakaj pride do spremembe organizacijske strukture in kaj so prednosti ter slabosti spreminjanja organizacije. Navedli smo še, kaj je reorganizacija podjetja in nazadnje opisali še ključne dejavnike, ki pomagajo podjetju pri rasti in razvoju. V praktičnem delu diplomskega projekta smo predstavili izbrano podjetje Plastika Skaza d.o.o. in ugotovili, da gre za podjetje, ki je pomembno odvisno od izvoza, saj delež izvoza znaša več kot 97 %. Poglobili smo se v trenutno organizacijsko strukturo podjetja in proučili, kako se je organizacija v podjetju spreminjala od samega začetka. Ugotovili smo, da se je organizacijska struktura najbolj spremenila, ko je podjetje začelo hitro rasti in se razvijati, zato smo opredelili še rast in razvoj v podjetju ter naredili konkurenčno in tržno analizo podjetja. Poleg tega smo proučili tudi oblike financiranja podjetja skozi čas in ugotovili, da se podjetje v največji meri financira s pomočjo lastniškega kapitala. Na koncu smo navedli še dejavnike, ki so vplivali na uspeh rasti podjetja, in prišli do zaključka, da je na uspeh pomembno vplival razvoj lastnih blagovnih znamk.The undergraduate thesis encompasses the alteration of organisation and the causes for the company’s growth i.e., the growth of Plastika Skaza d.o.o. Company with its registered offices in Velenje. The company deals with the development and manufacture of plastic material products whereas they ensure their clients a full and integrated realisation of projects. The company also develops products that are not made only of plastic, but of metal, wood and rubber too. They offer their products to various markets such as furniture and electric and house appliances market and car industry. They have also developed their own brands for the final buyers. In the theoretical part of the undergraduate thesis we have identified the meaning of growth and development in the fast growing company and have introduced the term of fast growing company (gazelle). We have studied the modalities of growth and the development of the company and the causes for it i.e., why the company decides to grow and develop itself. Because there are certain problems arising from the growth process, they have been introduced too. Moreover, we have explained the financial modalities the company can use during its fast growth. In addition we have focused on how the organisational structure alters itself during the development, why the alterations in the organisational structure arise and its advantages as well as disadvantages. We have also indicated what the reorganisation represents and lastly described the key factors helping the company in growing and development process. In the practical part of the undergraduate thesis we have introduced the Plastika Skaza d.o.o. Company and found that it is very dependent on their export, since their export proportion amounts to more than 97 %. We have focused on the current organisational structure of the company and studied how they organisation has altered itself from the beginning onwards. We have found that the organisational structure underwent most of the changes, as the company started to grow and develop itself fast. Therefore, we have redefined the growth and the development in the company and have made the competitive and market analyses. Besides that we have studied the financing forms of the company through time and found that the company finances itself mainly with the help of equity capital. At the end we have also listed the factors that influenced the company’s growth success and concluded that their success was very much influenced by the development of their own brands