Analysis of Beer Customer of Microbrewery Vizir

Mikropivovarne so pivovarne, ki proizvajajo majhne količine piva, tipično veliko manjše kot veliki proizvajalci piva. Značilno je, da dajejo poudarek na kakovosti okusov in pivovarski tehniki. Izraz in trend mikropivovarn se je v ZDA razširil leta 1980 in je bil na koncu uporabljen za označbo pivovarn, ki proizvedejo manj kot 15.000 sodov oziroma 1.800.000 litrov letno. V diplomskem projektu sem predstavila mikropivovarno Vizir, ki je danes pionir na področju craft pivovarstva v Sloveniji. Z mlado ter inovativno ekipo nizajo uspehe že od leta 2008. V njihovi pivovarni lahko najdemo zelo različne stile piva. Proizvajajo tako piva spodnjega vrenja (lager ali ležak) kot tudi piva zgornjega vrenja (ale piva). S pomočjo raziskave sem ugotovila, da imata mikropivovarni Vizir in Pelicon največjo stopnjo priklica pri pivcih piva. Najbolj priljubljeno pivo pri anketiranih je Nori Franc. Med najpomembnejše dejavnike pri izbiri piva spadajo kakovost, okus piva ter dobra založenost v trgovini. Splošno zadovoljstvo kupcev piva mikropivovarne Vizir lahko označimo kot zelo pozitivno.Microbreweries are breweries that produce small quantities of beer, typically far less than the big beer producers. Attention is placed on the quality flavors and brewing techniques. The term microbrewery and microbrewery trend expanded in the USA in 1980 and was eventually used to label breweries, which produce less than 15.000 barrels, or 1.8 million liters per day. In my diploma, I presented microbrewery Vizir, which is today known as pioneer in the field of craft brewing in Slovenia. Since 2008 the young and innovative team has been very successful. In their brewery we can find very different styles of beer. They are producing bottom-fermenting beer (lager) and top fermentation beer (ale beer). In my research I found that Vizir and Pelicon brewery have the highest level of recall with beer drinkers. The most popular beer with beer drinkers surveyed is Nori Franc. The most important factors in the selection of beers are: quality, taste of beer and stocks in the shops. Generally, customer satisfaction can be characterized as very positive