National Awareness and Early Diagnosis Initiative: Cancer Awareness Measure, North London Cancer Network, 2010

<p>Abstract copyright UK Data Service and data collection copyright owner.</p>Independent market research company Public Knowledge were commissioned by the North London Cancer Network to conduct research to assess cancer awareness, using the validated Cancer Awareness Measure (CAM). The majority of data were collected using a face-to-face door-knocking methodology from randomly sampled areas according to postcode census area data in each of the six PCT areas (Barnet, Camden, Enfield, Haringey, Islington and West Essex). Quotas were used based on age, gender, ethnicity and housing tenure. <br> <br> In addition, a booster sample of interviews was conducted with individuals with disabilities and gay/lesbian/bisexual groups, primarily by targeting gay bars and community groups in addition to a proportion undertaken on the high street.<br> <br> Further information about the CAM may be found on the <a href="http://info.cancerresearchuk.org/spotcancerearly/naedi/AboutNAEDI/Researchevaluationandmonitoring/naedi_cam/" title="Cancer Research UK Cancer Awareness Measures (CAMs)">Cancer Research UK Cancer Awareness Measures (CAMs)</a> web page.<br><B>Main Topics</B>:<br>The CAM questionnaire addressed the following topics:<ul><li>public awareness of cancer symptoms</li><li>public knowledge of cancer risk factors</li><li>reasons for patient delay before contacting doctor</li><li>public knowledge of common cancer types in men and women</li><li>public awareness of cancer screening programmes</li><li>demographic variables</li>