An international survey and full-scale evacuation trial demonstrating the effectiveness of the active dynamic signage system concept

Rapid evacuation from large buildings is challenging due to their complex layout making wayfinding difficult. While emergency signage is widely used to aid wayfinding, recent research demonstrates that only 38% of people perceive conventional exit signs. Furthermore, conventional signage only conveys single and passive information and so cannot adapt to changing conditions. The EU FP7 GETAWAY project addresses this problem through the development of a unique and innovative Intelligent Active Dynamic Signage System (IADSS), which routes occupants to their optimal exits during an evolving incident. This paper presents two key steps in the development of the IADSS concept. First, a novel negated signage concept identifying that an exit route is no longer viable was devised and tested using an international survey. The results demonstrate that the negation concept can be clearly understood by over 90% of the sample. The second step involved two full-scale evacuation trials in a rail station that demonstrated that it was possible to direct over 60% of the participants to the targeted exit through the use of the Active Dynamic Signage System (ADSS). The ADSS makes use of the negated signage concept and a development involving a green flashing arrow within the standard emergency exit sign