The certification of resellers is prevalent in the information and communication technology (ICT) sector. Certification is a mechanism employed by suppliers to provide credibility and ensure consistent quality of service by reseller. Despite their widespread use there is limited research on certification. The objective of this study is to understand how structural and relational embededness affect the role certification has in driving relationship bonds and relationship economic satisfaction. We use network planning and online communities as proxies for structural and relational embededness. Based on a sample of 151 ICT resellers, our results suggest that certification does not work when considered alone. Certification and structural embede...
This study investigates three different types of brand-reseller business relationships, namely real-...
The advent of the internet has created numerous opportunities for B2B marketing professionals to enh...
Offshore outsourcing has facilitated exchange of knowledge and services with clients and suppliers s...
The complexity of supplier-partner networks in the Information Technology (IT) sector where large su...
Purpose The complexity of supplier-partner networks in the Information Technology (IT) sector where...
Digital transactions enable individual consumers and organizations to exchange goods and services in...
In this paper we analyze how legitimacy allows us to develop differentiated relationships in busines...
Due to increasing globalisation and intense international competition, companies have begun to reali...
While the adoption of Partner Relationship Management (PRM) systems by suppliers to manage and monit...
While the adoption of Partner Relationship Management (PRM) systems by suppliers to manage and monit...
Manufacturer-reseller relationships are increasingly becoming technology-infused as distribution man...
This study investigates three different types of brand-reseller business relationships, namely real-...
The paper examines issues of the quality of marketing relationships between providers and clients in...
During the last decade's information technology and its impact on business relationship has occupied...
Quality certification programs are used to improve consumers ’ ability to identify high-quality prod...
This study investigates three different types of brand-reseller business relationships, namely real-...
The advent of the internet has created numerous opportunities for B2B marketing professionals to enh...
Offshore outsourcing has facilitated exchange of knowledge and services with clients and suppliers s...
The complexity of supplier-partner networks in the Information Technology (IT) sector where large su...
Purpose The complexity of supplier-partner networks in the Information Technology (IT) sector where...
Digital transactions enable individual consumers and organizations to exchange goods and services in...
In this paper we analyze how legitimacy allows us to develop differentiated relationships in busines...
Due to increasing globalisation and intense international competition, companies have begun to reali...
While the adoption of Partner Relationship Management (PRM) systems by suppliers to manage and monit...
While the adoption of Partner Relationship Management (PRM) systems by suppliers to manage and monit...
Manufacturer-reseller relationships are increasingly becoming technology-infused as distribution man...
This study investigates three different types of brand-reseller business relationships, namely real-...
The paper examines issues of the quality of marketing relationships between providers and clients in...
During the last decade's information technology and its impact on business relationship has occupied...
Quality certification programs are used to improve consumers ’ ability to identify high-quality prod...
This study investigates three different types of brand-reseller business relationships, namely real-...
The advent of the internet has created numerous opportunities for B2B marketing professionals to enh...
Offshore outsourcing has facilitated exchange of knowledge and services with clients and suppliers s...