This Viewpoint focuses on the debate in market research around the gap between academia and practitioners. It argues that the debate misses the key role that universities play in the provision of market research skills and that it is this skills gap that needs to be addressed in order to ensure the future of research as a profession
There is growing concern within the Academy of Management that a big and growing gap exists between ...
The aim of this working paper is to explore the needs of our industry partners in terms of graduate ...
Explores the link between research practice and business education. The work of Michael Porter has ...
This Viewpoint focuses on the debate in market research around the gap between academia and practiti...
Management researchers and management practitioners increasingly appear to be talking past each othe...
Purpose - The purpose of this paper is to comment on the differences in perceptions that exist betw...
This paper analyses the use of the term 'market research' in a contemporary context. Although the te...
Institutions of higher education are under immense pressure to become more aware of market demands a...
This commentary was stimulated by two things. First, the apparently growing concerns within marketin...
• Purpose: This paper examines the engagement of business practitioners with academic business resea...
This article challenges the content of most marketing research courses whereby students are indoctri...
Purpose – The purpose of this paper is to comment on the differences in perceptions that exist betwe...
This article challenges the content of most marketing research courses whereby students are indoctri...
Purpose – The aim of this paper is to review the debate on the purpose, focus and necessity of UK un...
The purpose of this article is to draw attention to the hurdles which face academic researchers who ...
There is growing concern within the Academy of Management that a big and growing gap exists between ...
The aim of this working paper is to explore the needs of our industry partners in terms of graduate ...
Explores the link between research practice and business education. The work of Michael Porter has ...
This Viewpoint focuses on the debate in market research around the gap between academia and practiti...
Management researchers and management practitioners increasingly appear to be talking past each othe...
Purpose - The purpose of this paper is to comment on the differences in perceptions that exist betw...
This paper analyses the use of the term 'market research' in a contemporary context. Although the te...
Institutions of higher education are under immense pressure to become more aware of market demands a...
This commentary was stimulated by two things. First, the apparently growing concerns within marketin...
• Purpose: This paper examines the engagement of business practitioners with academic business resea...
This article challenges the content of most marketing research courses whereby students are indoctri...
Purpose – The purpose of this paper is to comment on the differences in perceptions that exist betwe...
This article challenges the content of most marketing research courses whereby students are indoctri...
Purpose – The aim of this paper is to review the debate on the purpose, focus and necessity of UK un...
The purpose of this article is to draw attention to the hurdles which face academic researchers who ...
There is growing concern within the Academy of Management that a big and growing gap exists between ...
The aim of this working paper is to explore the needs of our industry partners in terms of graduate ...
Explores the link between research practice and business education. The work of Michael Porter has ...
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