Effect Relationship Marketing to Telkom Speedy Customer in Purwokerto

The purpose of this study was analyzed the effect of communication, confl ict handling on trust andanalyzed the effect of communication, confl ict handling and trust on commitment of the customer of internetsosialialita package semi unlimited 384 kbps Telkom Speedy sub area Purwokerto. The sample of this study was113 respondents. The analytical tool used in this study is Structural Equation Modeling (SEM) with Amos 16.0program. The results of this study indicate that communication, confl ict handling, trust effect on commitment,and communication, handling confl ict effect on commitment. Thus, Telkom Speedy Purwokerto needs to providethe highest priority on communication and confl ict handling variable, because it would affect the other variable ofrelationship marketing.Keywords: Relationship Marketing, Trust, Commitment, Communication, Confl ict Handlin