Creative, innovative, work effectively, and efficiently are demand for the company to show its competitive advantage in the competitive business world. Every product and service that produced must surely attract the attention of customers so the products or services that produced will become customers´ choice to use, and aims to be a loyal. Customer will be loyal if the products or services that provided make them satisfied. The research objectives are to analyze the influence of behavioral loyalty and attitudinal loyalty to purchase behavior of Bentenan Fabric in North Sulawesi. Theories supporting this research are customer loyalty and purchase behavior. The population observed is people that buy and wear Bentenan Fabric of north Sulawesi...
Facing increasingly fierce competition, one of the main strategies is to increase customer loyalty. ...
The research paper focuses on the study on impact of brand loyalty on consumer buying behavior among...
This research is motivated by the idea that brand trust and brand commitment can influence brand loy...
Nowadays, the services offered by the company are crucial and very important to the customer. Good s...
This research study aims to highlights the factors of customer loyalty based on satisfaction, consum...
This research aims to examine the effect of marketing investments conducted by binder manufacturers ...
Brand Loyalty or Customer Loyalty? Brand Loyalty and Customer Loyalty are two concepts that have bee...
This research analyzed brand loyalty of customers towards hypermarkets or retail stores of agricultu...
It is the objective for all companies to gain long-term profitability from their businesses. This co...
Customer loyalty is viewed as the strengths of the relationship between an individual’s relative att...
Loyalty is a desired marketing outcome for products ranging from fast-moving consumer goods, service...
Most past studies have either measured the affects of brand attributes on attitudinal or behavioral ...
Consumers in their decision-making process have undergone changes, which were originally simple beha...
Companies always try to find another way to make their customer stay loyal to them. We all know that...
Understanding customers’ behavior normally helps planning better marketing strategies, which could l...
Facing increasingly fierce competition, one of the main strategies is to increase customer loyalty. ...
The research paper focuses on the study on impact of brand loyalty on consumer buying behavior among...
This research is motivated by the idea that brand trust and brand commitment can influence brand loy...
Nowadays, the services offered by the company are crucial and very important to the customer. Good s...
This research study aims to highlights the factors of customer loyalty based on satisfaction, consum...
This research aims to examine the effect of marketing investments conducted by binder manufacturers ...
Brand Loyalty or Customer Loyalty? Brand Loyalty and Customer Loyalty are two concepts that have bee...
This research analyzed brand loyalty of customers towards hypermarkets or retail stores of agricultu...
It is the objective for all companies to gain long-term profitability from their businesses. This co...
Customer loyalty is viewed as the strengths of the relationship between an individual’s relative att...
Loyalty is a desired marketing outcome for products ranging from fast-moving consumer goods, service...
Most past studies have either measured the affects of brand attributes on attitudinal or behavioral ...
Consumers in their decision-making process have undergone changes, which were originally simple beha...
Companies always try to find another way to make their customer stay loyal to them. We all know that...
Understanding customers’ behavior normally helps planning better marketing strategies, which could l...
Facing increasingly fierce competition, one of the main strategies is to increase customer loyalty. ...
The research paper focuses on the study on impact of brand loyalty on consumer buying behavior among...
This research is motivated by the idea that brand trust and brand commitment can influence brand loy...