An econometric estimation of the demand for clothing in South Africa

M.A.The purpose of this study is to document and build an econometric model of the demand in the South African Clothing industry. It is important to study the clothing industry because it is labour intensive and thus its growth and development could contribute positively toward eradicating the unemployment problem in South Africa. With globalization of world economies and South Africa being a signatory to the GATT/WTO, the implications for this industry are manifold. The opening chapter lists the problem statement, identifies the method of research utilised and the relevance of the study. Chapter two looks at demand theory, particularly with regard to the quantitative techniques involved in its estimation. It focusses on regression theory and the evaluation of results generated. The third chapter gives a background to the South African clothing industry, and touches on amongst others aspects of current importance such as trade reform, international best practice and the key issues the industry has to deal with. Chapter four looks at the econometrics aspects of the study. A near perfect forecast was obtained, which attests to the stability and superiority of the model which is presented. The main findings of this study are that it is supply considerations such as the wage bill, costs of inputs (eg textile materials) etc which play an important part in the survival and prosperity of the industry. It is also reveals the fact that low productivity levels could be easily and quickly rectified through the introduction of new organizational practices and human resource development, development of quick response relationships and training to support new organizational practices. The study further and finally asserts that, while trade reform could necessitate painful adjustments the industry could actually come out a stronger world playe