Parental reasons for choice of school : implications for school management

M.Ed.The main aim of this study is to investigate the reasons why parents select a particular school for their children to attend. Objectives are directed towards reaching the aim of the study and are as follows:  To explore the reasons that impact on the perceptions of parents in their choice of a particular school for their children;  To investigate the perceptions of parents in the D12 district of Gauteng regarding reasons of school choice and the influence that school management has on their choice; as well as,  To provide school management with guidelines on important aspects of parental choice of schools and which marketing strategies will be most influential in attracting high achieving learners