Organizational structure of competitive intelligence activities : a South African case study

To function effectively in an enterprise, clear objectives must be determined for the competitive intelligence (CI) function and it must be established where the CI unit fits into the organizational structure of the company. There are a number of criteria to consider when deciding where to locate the intelligence function. Factors such as a company’s organizational structure and culture should be considered when making this decision. There is very little empirical evidence on how South African enterprises organize their competitive intelligence activities. To answer these questions, a case study of how competitive intelligence is practiced in Automaker Inc. (a multinational company) is presented