From identity to organisation identity: the evolution of a concept.

The view that corporate and/or organisation identity is a contributing factor to organisational success, is increasingly observed in the media. At the same time research interest in the concept appears to be on the increase. While identity is not a novel concept and has presented in different forms, it remains shrouded in ambiguity and is in need of more precise articulation. The present study revisited the origins of the identity concept and reviewed various perspectives on identity. A specific meaning structure and theoretical framework for the organization identity concept is proposed and it is concluded that contemporary views of identity are increasingly embracing earlier psychological perspectives