The supportive role of organisational culture in strategy implementation

M.Comm.Management has a huge responsibility in terms of successful goal orientated strategy implementation. They have to ensure that the organisational culture supports the strategy and that employees on all levels co-operate in the strategy implementation. In order to achieve the company's objectives, a supportive organisational culture must be created and maintained. Management has to realize the important role culture plays in an organisation. The objective of this study is to provide a literature overview of organisational culture, the relationship between organisational culture and strategy and the actualisation and management thereof. In the light of the above mentioned, the following objectives have been formulated for the study: to understand the concept "culture" and its place and role in the organisation; to understand the relationship between organisational culture and strategy implementation; to describe how management and remuneration structures, amongst others, will assist and actualise and manage the process of culture change