Add to ORKG'Marketing and sustainability' is based on an original booklet written by Martin Charter in 1990. The text has been updated and re-written to take account of the changing\ud and emerging debate of marketing’s role in relation to sustainable development.\ud \ud This booklet has been produced as a supporting publication for the Sustainable Marketing Knowledge Network (Smart:\ud Know-Net) a web-based information and communication platform for marketers interested in sustainability, available at www.cfsd.org.uk/smart-know-ne
This article examines how sustainable marketing could be achieved through the contribution of three ...
Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of...
Marketing, and the business schools within which most marketing academics and researchers work, have...
'Marketing and sustainability' is based on an original booklet written by Martin Charter in 1990. Th...
Sustainability Marketing: A Global Perspective provides a new sustainability-oriented vision of mark...
The demand for sustainability initiatives is increasing by both consumers and organizations (Gittell...
This thesis deals with sustainable marketing, as well as the necessity for more sustainability. The ...
Purpose Seeking ways towards a sustainable future is the most dominant socio-political challenge of ...
In this article, three different conceptions of sustainable marketing are discussed and compared. Th...
Re-reading 'Towards Sustainability: The Third Age of Green Marketing', the logic behind the three st...
The purpose of this paper is to provide new theoretical perspective on marketing for sustainability,...
Contemporary research on sustainability is fragmented between multiple disciplines and areas, with o...
The issue of sustainability is a ‘hot topic’ with hundreds of articles\ud being written daily. It pe...
Abstract The concept of sustainability is increasingly being addressed theoretically by scholars and...
Purpose: The purpose of this discussion is to raise consciousness on the purpose and form of marketi...
This article examines how sustainable marketing could be achieved through the contribution of three ...
Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of...
Marketing, and the business schools within which most marketing academics and researchers work, have...
'Marketing and sustainability' is based on an original booklet written by Martin Charter in 1990. Th...
Sustainability Marketing: A Global Perspective provides a new sustainability-oriented vision of mark...
The demand for sustainability initiatives is increasing by both consumers and organizations (Gittell...
This thesis deals with sustainable marketing, as well as the necessity for more sustainability. The ...
Purpose Seeking ways towards a sustainable future is the most dominant socio-political challenge of ...
In this article, three different conceptions of sustainable marketing are discussed and compared. Th...
Re-reading 'Towards Sustainability: The Third Age of Green Marketing', the logic behind the three st...
The purpose of this paper is to provide new theoretical perspective on marketing for sustainability,...
Contemporary research on sustainability is fragmented between multiple disciplines and areas, with o...
The issue of sustainability is a ‘hot topic’ with hundreds of articles\ud being written daily. It pe...
Abstract The concept of sustainability is increasingly being addressed theoretically by scholars and...
Purpose: The purpose of this discussion is to raise consciousness on the purpose and form of marketi...
This article examines how sustainable marketing could be achieved through the contribution of three ...
Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of...
Marketing, and the business schools within which most marketing academics and researchers work, have...