http://www.springer.com/978-2-287-99395-4Publish or perish. This saying clearly exemplifies that science communication is vital for scientists, research bodies and nation competitiveness. Nowadays both computers and internet have deeply changed the way scientific articles are written and published. In an editorial world moving at accelerated pace, scientists are eager to get their papers published in the best journals because impact factors are ruling careers and funding. Since fundings are provided by various public and private bodies, scientific papers should be partly understandable by a wide audience from journalists to entrepreneurs, political leaders and the general public. However, as an editor of scientific journals, I observe that ...