Investment choice and individual strategies in French universities

Education supply in universities of most European countries has for the last ten years become a strategic matter. Universities consider education supply as an actual investment. On the one hand, by increasing their product portfolios, they solidify their autonomy. But on the other hand, they do not utilize all incentive mechanisms in order to drive their strategies. The integration of the property right structure allows understanding mechanisms which underlie investment choices, and that are merely initiated by faculty members (who are the center of the nexus of contracts). The understanding of individual strategies permits to envisage new modes of management within universities, and to take into account the impact of stakeholders who take part in the value creation process