Add to ORKGInternational audienceThe questions of innovation in services, on the one hand, and sustainable development, on the other, are relatively recent concerns for economic theorists and public policymakers alike. They have become key issues, which pose considerable academic, economic and political challenges. However, these two questions, and the problems they raise, have evolved independently of each other. The present article seeks to link them by con-sidering innovation in and by services and innovation-based entrepreneur-ship in services in terms of their relationship to sustainable development. Our hope in so doing is that we can play a part in moderating the in-dustrialist, technologist, environmentalist and curative concept of sustain-abl...