Algorytmizacja przestrzeni internetowej

International audienceThe article tackles the problem of the existence of algorithms in selected services and the Internetwebsites. The interfacing of media is the starting point for this discourse, aimed at presentingthe processes of automatisation in information distribution, the individualisation of messages, andprofiling in websites. The threats resulting from dynamically developing enterprises aimed at providingthe website user with artificial intelligence – in terms of both social networks and mobileapplications – are explicated in detail. The examples presented in the article refer to Internet recommendationsystems, e-mail applications, voice assistants, and mechanisms responsible for the functioningof social networks. Speculations on the algorithms omnipresent on the net lead us to reflecton how the journalist’s profession will be redefined in the future, since it seems that the role ofthe journalist will be to moderate discussion and select the themes to be discussed; it is quite likely,though, that the themes selected will be compiled by specialised software