USING GROUNDED THEORY STRATEGY:CONSTRUCTING A SUBSTANTIVE THEORY INORGANISATIONAL RESEARCH

International audienceGrounded Theory strategy (GTS) has been introduced almost 50 years ago as theapproach developed significantly since that time and contributed to emergence ofvariety of GT strategies. Nevertheless, GTS still remains widely misunderstoodin research practice as scholars incorporate limited spectrum of the GTStechniques and fail to integrate its potential in their inquiries. Therefore, thepurpose of this article is 1) to discuss divergences between various GTS and bydoing so to shed light on ‘the rhetorical wrestle’ between different variances ofthe strategy; 2) to demonstrate the potential of GTS by incorporating itsconstructive turn (Charmaz, 2006) into scientific inquiry; 3) to advocate for theincrease use of constructive GTS (CGTS) in organisational research by utilisingpractical example of its implementation. By doing so the study contributed to theGT field by demonstrating how CGTS could be adopted in organisationalresearch