Add to ORKGInternational audienceThis study has investigated how social and individual factors of young consumers affect their brand loyalty to the garment they most commonly use. Data of the study has been collected through face-to-face meetings with 353 students from Gaziantep University. In this study, factor, correlation, reliability, and structural equation modelling analyses have been used. As a result of the structural modelling analysis, it has been found out that individual factors positively and significantly affects the brand loyalty
In this paper the important parameters of customer loyalty and impact of education, gender and age o...
The increasing demand for cosmetic products during the Covid-19 pandemic has encouraged companies to...
This project studies the Portuguese female fashion market. We intend to determine patterns of consum...
International audienceThis study has investigated how social and individual factors of young consume...
This project studies the Portuguese female fashion market. We intend to determine patterns of consum...
The research paper focuses on the study on impact of brand loyalty on consumer buying behavior among...
Bu çalışma, 23-25, Mayıs 2016 tarihlerinde Istanbul[Türkiye]’de düzenlenen 3. International Conferen...
The subject of scientific research is the examination of the difference in brand loyalty factors acc...
The Master's Thesis analyses relationship and loyalty of young people to brands. Within the scope of...
This study aims to identify factors that may have an influence on brand loyalty among undergraduates...
Purpose - Given the rising number of brands available in the country, there may be a corresponding r...
There are different factors which affect the way people select and continue their attitudes towards ...
The purpose of this study is to better understand the interest of university students in fashion pro...
This dissertation delves into the topic of brand loyalty while focusing on millennials and the sport...
MCom (Business Management), North-West University, Vaal Triangle Campus, 2014This study focuses on t...
In this paper the important parameters of customer loyalty and impact of education, gender and age o...
The increasing demand for cosmetic products during the Covid-19 pandemic has encouraged companies to...
This project studies the Portuguese female fashion market. We intend to determine patterns of consum...
International audienceThis study has investigated how social and individual factors of young consume...
This project studies the Portuguese female fashion market. We intend to determine patterns of consum...
The research paper focuses on the study on impact of brand loyalty on consumer buying behavior among...
Bu çalışma, 23-25, Mayıs 2016 tarihlerinde Istanbul[Türkiye]’de düzenlenen 3. International Conferen...
The subject of scientific research is the examination of the difference in brand loyalty factors acc...
The Master's Thesis analyses relationship and loyalty of young people to brands. Within the scope of...
This study aims to identify factors that may have an influence on brand loyalty among undergraduates...
Purpose - Given the rising number of brands available in the country, there may be a corresponding r...
There are different factors which affect the way people select and continue their attitudes towards ...
The purpose of this study is to better understand the interest of university students in fashion pro...
This dissertation delves into the topic of brand loyalty while focusing on millennials and the sport...
MCom (Business Management), North-West University, Vaal Triangle Campus, 2014This study focuses on t...
In this paper the important parameters of customer loyalty and impact of education, gender and age o...
The increasing demand for cosmetic products during the Covid-19 pandemic has encouraged companies to...
This project studies the Portuguese female fashion market. We intend to determine patterns of consum...