[[alternative]]Studying on the Relationship Management of University Alumni--An Example of Private University

[[abstract]] 近年來國內各級學校受到少子化衝擊，加劇各級學校的競爭與生存危機。因此在少子化海嘯的來臨之際，愈來愈多大學重視學校辦學品質的提升以及校友對於母校的認同。本研究希望能透過畢業校友的問卷調查探討畢業校友是否滿意母校的辦學品質、專業知能發展而能增進對學校的認同。 本研究以某私立大學資管系畢業系友為對象進行問卷調查，總計發出1482份，有效回收387份問卷，分析結果發現辦學品質對畢業校友專業知能發展的符合程度與滿意度有顯著影響;而且專業發展符合程度會顯著影響畢業校友對學校的整體滿意度與認同度;畢業校友對學校整體的滿意與否會進一步影響其是否認同母校。[[abstract]] In recent years, all schools were impacted by the declining birthrate. It also aggravates the competition and survival crisis for all schools. Due to the declining birthrate, more and more universities have focused on improving their quality of school education and the alumni identification. This study surveyed and analyzed the alumni questionnaires to understand whether the alumni satisfied the education quality of their graduated schools, and themselves professional knowledge and skills that can enhance their identification to graduated schools. With an example of private university, this study surveyed all alumni of information management department. The delivered questionnaires were 1482 and recovered 387 effective questionnaires. Our results showed that education quality can significantly influence the professional knowledge and skills and satisfaction of alumni; the alumni’s professional knowledge and skills can significantly influence their satisfaction and identification to graduated schools. Finally, the alumni’s satisfaction can influence their identification to graduated schools