[[alternative]]The Influence of Leadership Style, Organizational Culture, Employee Loyalty on Turnover Intention--Taking Communications Service of Insurance Companies in Yun-lin, Chia-yi, and Tainan as an Example

[[abstract]] 壽險業外勤展業單位以「通訊處」名稱為基本管理單位，本研究在探討通訊處單位主管領導風格、組織文化、員工忠誠度與員工離職傾向相關問題，並以保險公司雲嘉南通訊處單位業務人員為主體，採用便利抽樣方式，對任職區經理(含)以下中階主管及基層業務專員等210位進行問卷統計，總計發出210份，有效回收 200份，有效回收率95.24%。 依據文獻回顧，確認研究變數並建立所要研究架構，推論出研究假設，研究結果顯示，通訊處主管的領導風格、組織文化與員工忠誠度對離職傾向有相關。主管必須重視領導風格適時調整方式、建立良好的組織文化提升員工忠誠度，以減少離職傾向留住人才，降低企業成本使公司與員工造成雙贏的局面乃企業之福。[[abstract]] The present study aimed at the communications unit in charge of leadership styles, organizational culture, employee loyalty and employee turnover intention related questions and communication with the insurance company at the Southwest business unit personnel as the main body, using convenience sampling method, district manager of the office (with) the following in order of business executives and grassroots commissioners 210 questionnaire statistics, a total of 210 issued, the effective recovery of 200, the effective rate of 95.24%.The results show, the communications director at the leadership style, organizational culture and employee loyalty related to turnover intention. Supervisors must pay attention to adjust leadership style, the establishment of good organizational culture to enhance employee loyalty, reduce turnover intention to retain talent, reduce costs and make the company and employees win - win situation is the blessing caused enterprises