[[alternative]]A Study on Students' Consumer Satisfaction and Repurchase Intention for Consuming Cooperatives in Junior High

[[abstract]] 本研究旨在探討臺灣北中南三區國中生對於校園內員生消費合作社之滿意度及其再購意願，針對研究結果提出建議，作為學校未來經營方針。本研究的受試者為國中生，所採用的研究方法為文獻分析及問卷調查法，並以便利抽樣在北中南挑選三所設有員生消費合作社的國中。統計分析則採用次數分配、平均數、百分比、獨立樣本T 檢定、單因子變異數分析與皮爾森積差相關分析。研究結果發現：一、 學生對於員生消費合作社之滿意度具有「中上」程度。二、 學生的消費滿意度會因年級、家庭經濟狀況、地區而有顯著差異。三、 再購意願會因學生的年級而有顯著差異。四、 學生的再購意願與消費滿意度、消費金額、消費頻率有顯著正相關。 本研究針對上述研究結果，提出若干建議，以供學校、合作社經營者及未來研究者參考。[[abstract]] The purpose of the research was to investigate junior high schools students’ consumer satisfaction and repurchase intention for consuming cooperatives. The participants were junior high school students from northern, middle and southern Taiwan; the research methods adopted were literature review and questionnaires. As for data analysis, frequency distributions, means, percentage, T-test, One-way ANOVA and Pearson product-moment correlation coefficient were used. The findings of the research were as follows:1. Students’ satisfaction for consuming cooperatives fell within the scope of high-intermediate level.2. Among all the factors, grade, economic conditions and areas had the most significant influence on the levels of satisfaction.3. Among all the factors, grade had the most significant influence on the levels of repurchase intention.4. There was a significant correlation between overall consumer satisfaction and repurchase intention, amount of consumption and repurchase intention, frequency of consumption and repurchase intention