[[alternative]]The Exploration of Culture Diplomacy in Chinese Films--The Case of the Chinese Film Festival in Paris in 2013

[[abstract]] 電影作為跨文化傳播的重要媒介，對國家形象的扮演有著重大作用。胡錦濤特別在2004的四中全會上提到中國一方面發展硬實力，另一面就是軟實力的培養。中國當局希望透過文化電影的發展超越西方國家。 中國旅法畫家高醇芳女士於2004年有感於法國人對中國電影的生疏，因而創立「巴黎中國電影節」，其宗旨就是向法國人推廣中國的電影，而此活動也逐漸受到中國當局的關注和協助。因此，中國政府採用「巴黎中國電影節」進行「公共外交」的策略。也希望影片中的意識形態能讓法國人接受。 中國在經濟上已逐漸與歐美並駕齊驅，在文化上更是希望與歐美國家抗衡。然而在西方影展得獎的中國片或是西方電影呈現的中國意象，這些影片經常出現很深的東方主義觀念。「巴黎中國電影節」的出現提供中國宣揚自身文化，以及利用此機會平反歐美國家對中國東方主義的觀點。[[abstract]] Film is an important medium of cross-cultural communication, it plays major role in the shaping of national image. In 2004, Hu Jintao particularly referred to the two developments of China on Fourth Plenary Session. One was hard power; another was the training of soft power. Chinese authorities wanted to go beyond the western countries through the development of cultural films. In 2004, Chinese painter in France, Ms. Gao Chunfang felt the French were unfamiliar on Chinese films, so she found “the Chinese Film Festival in Paris”. The purpose was to promote the Chinese Films to French public, and this festival was also gradually paid attention by Chinese authorities. Therefore, the Chinese government has adopted ＂Chinese Film Festival in Paris＂ to execute ＂public diplomacy strategy＂. The government also hopes the film's ideology could be accepted by French person. Chinese economy had gradually reached Europe or American; it also wanted to compete on culture. However, Chinese films won the reward on West Film Festival and the Chinese image on western films which often appeared the concept of ＂Orientalism＂. The appearing of ''The Chines Film Festival in Paris＂ provides China to promote their culture, as well as they use this opportunity to vindicate the perspectives on Chinese Orientalism from United States and Europe