[[alternative]]A Study of a Tourism Based on The Community Arts and The Aesthetics of Humanity--A Case of The Festival of Grassroots Arts in Yunlin County

[[abstract]] 雲林縣政府在2013年12月25到2014年3月6日舉辦農業博覽會，擬定「草根藝術祭」行動計劃，並且發行地圖的摺頁。本研究依據地圖找出參與的社區與未參與且具備社區藝術特色的十七處，深度訪談，發現彌足珍貴的社區藝術作品；居民團結合作完成，散發的人文關懷的美學是企業的顯學。這兩項就能夠吸引外地民眾欣賞，促進當地的經濟發展。 雲林縣的社區藝術包括中國剪紙彩繪、鋁罐馬賽克的釘畫、立體馬賽克瓷磚拼貼、3D立體壁畫、互動式壁畫、紙漿藝術、稻草藝術、媲美清明上河圖的農村畫卷、尋寶遊戲的羊彩繪與開口獅彩繪、各國遊學生完成彩繪的國際藝術村、時尚的貓與貓熊彩繪等，琳瑯滿目；大部分的社區儘量維護與敘述展望。人文美學則包含犧牲小我完成大我與努力後享受榮耀等。 本研究採用敘事探究和文本分析，了解雲林縣社區藝術和人文美學的特質；再以SWOT分析雲林縣內部資質的優勢劣勢、外部環境的機會與威脅，並且列出TOWS矩陣表，擬出解決與提升的策略：發展社區的文化藝術產業、鼓勵社區策略聯盟、從「以社區取向的藝術教育」發展校外教學、建立縣級的社區藝術博物館與生活環境博物館、並且推展「景點接駁公車」、以運用故事行銷以及申請社區藝術的國際品牌等七項策略。 草根藝術已經全球化，雲林縣政府舉辦草根藝術祭就向世界伸出頭角；擁有豐富的草根藝術與社區藝術的資源，卻未與國際接軌非常可惜。本研究的建議希望雲林縣政府、學術界與社區能夠採納，在世界的舞台發揚光大。[[abstract]] Yunlin County Government held in 2013 December 25 到 March 6, 2014 Agricultural Fair, drew up a ＂grassroots Art Festival＂ action plan and issuance of folding maps. The study involved in the community based on the map to find out and not involved with the community and artistic features seventeen, in-depth interviews, found precious works of art community; residents complete unity and cooperation, dissemination of humane care of aesthetics is the school of learning. Both will be able to attract foreign people appreciate and promote local economic development. Community Arts Yunlin County, including Chinese paper cutting painting, nail painting aluminum mosaic, three-dimensional mosaic tiles collage, 3D three-dimensional murals, interactive mural, pulp art, straw art, comparable to painting the countryside picture, scavenger hunt sheep painted with the opening lion painting, national tour students to complete international art village painting, fashion cat and panda painting and other wares; most of the community as much as possible to maintain the narrative Prospect. Humanities contains sacrificing aesthetics complete to enjoy great honor me with diligence and the like. In this study,on narrative inquirying and,text analysising,it can show the characteristics of Yunlin County Community aesthetics of the arts and humanities;Then, SWOT analysis the internal qualified strengths and weaknesses, opportunities and threats in the external environment of Yunlin County,and list TOWS Matrixes ,in the end prepare a strategy to resolve the upgrade: the development about the industry of community arts and culture, strategic alliances , the development about the outdoor lesson of the school from ＂the community-oriented Arts Education ＂, the establishment ofthe community art museum and eco- museum ,launching the ＂attractions shuttle bus＂ ,to use the story marketing and to apply the international brands of community arts, including seven strategies, and so on. Grassroots Art has been globalized, Yunlin County Arts Festival organized by grassroots angle head out on to the world; has a wealth of grassroots arts and community arts resources, but did not with international standards is very unfortunate. Recommendations of this study hope Yunlin county government, academia and communities can adopt, to flourish in the world stage