[[alternative]]A Study on the Development Factors Which Evaluate Multi-Purpose Recreational Tourist Attraction--Application of Analytic Hierarchy Process

[[abstract]] 觀光旅遊業一直被喻為世界經濟發展的「陽光產業」與「無煙囪工業」，世界觀光旅遊委員會2010年預估臺灣觀光經濟 GDP 絕對值排名第 41 位，顯示臺灣觀光成長仍具潛力，觀光旅遊產業亦為推動在地風俗民情文化活動的重要助力，休閒遊憩設施的開發更是觀光產業中不可或缺的一環。 本研究的主要研究目的為瞭解台灣地區觀光遊憩系統開發之現況，建立休閒遊憩區開發評估架構模式，作為實務面可行性之依據，將研究成果提供相關機構，作為評估的準則及後續研究之參考。以專家問卷方式進行調查，而問卷內容係整理自相關理論文獻後經由專家修正而成，因此問卷題項均具有內容效度與專家效度。隨即以郵寄或是一對一訪談方式進行問卷填寫，藉此蒐集本研究所需之實證資料，使用計算權重。 研究結果顯示：大型遊憩區開發考量之評估準則首重「交通運輸與服務」，產業界專家則偏重「開發資源與設施」。建議以遊憩設施為中心，擴展現有交通路線之相互連結性；改善大眾運輸工具服務機能，增加服務設施以提高品質。[[abstract]] Travel and tourism has been hailed as the world economy ＂sunshine industry＂ and ＂no chimney Industrial＂, WTTC estimated the absolute value of Taiwan Tourism Economy GDP ranked 41 in 2010, which means the Taiwan tourism growth potential remain. Tourism industry is also in place to promote cultural activities, development of recreational tourist attraction in the tourism industry is an integral part. The main purpose of this study was to understand the current situation in Taiwan tourism and recreational system development, the establishment of recreational tourist attraction development assessment framework model as a basis for the feasibility of the practical side, The research results will provided the relevant agencies as reference criteria evaluation and follow-up research. The results showed that the development of multi-purpose recreational tourist attraction assessment criteria consider the first weight ＂Transport and Services＂, the industry-experts are biased towards' development resources and facilities