[[alternative]]The Application of Technology Acceptance Model and Behavior Intention of Junior High School Student to Use LINE Sticker

[[abstract]] 本研究主要針對嘉義縣中埔國中學生為研究對象，透過問卷調查法了解國中學生使用LINE貼圖之行為意圖與使用即時通訊軟體之經驗，總計發出250份，扣除填答不全與無使用LINE經驗的部分問卷，共回收有效樣本為232份，並且針對LINE進行個案分析，藉以提出建議，以提供即時通訊軟體業者及後續研究者之參考。 研究結果發現：1. 使用LINE貼圖的易用性對態度產生正向影響。2. 使用LINE貼圖的有用性對態度產生正向影響。3. 使用LINE貼圖的易用性對有用性產生正向影響。4. 使用LINE貼圖的態度對行為意圖產生正向影響。5. 使用LINE貼圖的主觀規範對行為意圖產生正向影響。[[abstract]] The graduated is mainly target Chiayi County Chung-Pu Junior high school student to research and analyze the experience of junior high school behavior in using the Instant Messenger through the questionnaire survey, the questionnaire total released 205 unit. Deduct the incomplete and no experience to use Line questionnaire, there are total 232 unit effective samples. The writer against LINE in case analyze to advice for Instant Messenger business and following researcher as a reference material. The research results showed that : The Ease of use of using LINE Sticker has positive effect on Attitude.The Usefulness of using LINE Sticker has positive effect on Attitude.The Ease of use of using LINE Sticker has positive effect on Usefulness.The Attitude toward using LINE Sticker has positive effect on Behavior Intention.Subjective Norm of using LINE Sticker has positive effect on Behavior Intention