[[alternative]]The Study of the Relationship Between the Environmental Education of the Tourism Site and Tourists' Recreational Experience--A Case Study from the Ao-Wan-Da National Forest Recreation Area

[[abstract]] 本研究之目的為瞭解遊客對環境教育的看法及園區內遊憩體驗的感受與遊客的環境知識的認識、環境態度的傾向及環境行為的意圖作關聯性討論，以及分析遊客屬性在各構面之差異性。 本研究採問卷調查法、觀察法與訪談法，以奧萬大國家森林遊樂區為研究地點，以園區內自導式的遊客為研究對象進行取樣，實際有效樣本為205份。本研究以SPSS對問卷調查所得資料進行分析，針對不同之目的使用信度分析、描述性統計分析、單因子變異數分析（One-Way ANOVA）和皮爾森（Pearson）相關分析。 本研究資料分析結果顯示，遊客希望在遊園時有解說教育的服務，但卻不會主動預約解說服務；而遊園的目的是以體驗自然為主，在遊憩體驗感受的程度是很高的；但是，遊客對園區內的知識及瞭解程度是偏低的，以訪談及觀察法證實遊客由解說牌的學習效果上是偏低的。分析結果顯示，環境教育的看法、遊憩體驗的感受、環境態度的傾向與環境行為的意圖之間呈現顯著正相關。 遊客屬性在數個構面上有顯著不同，例如不同年齡在環境教育的看法、遊憩體驗的感受及環境行為的意圖上有顯著不同；不同職業在遊憩體驗的感受上有顯著不同；不同瀏覽時間在環境知識的瞭解程度上有顯著不同；不同居住地在環境行為的意圖上有顯著不同；不同來園次數在遊憩體驗的感受、環境知識的瞭解程度、環境態度的傾向及環境行為的意圖上有顯著不同。 本研究提出以定點式的解說服務、增加特殊外形及互動式的解說牌與加強生態營隊活動等建議，也提供給在戶外教育活動的實行改進的參考，以維護生態環境的永續經營。[[abstract]] The purpose of this study is to understand the relationship among tourists’ attitude towards environmental education, recreational experience, environmental knowledge learning, environmental attitude, and environmental behavior intention. We also analyzed the relationship between tourists’ attributes and these factors. We took visitors of the Ao-Wan-Da National Forest Recreational Area as our research objects, and used the questionnaire, observation, and interview methods as study tools. We used Cronbach’s α and descriptive statistics to understand basic statistics and used One-Way ANOVA and Pearson correlation analysis to analyze their relationships. Our results showed that visitors wished to the use interpretive service in the park, but did not use it in the park. The purpose of visitors was primary to experience nature in the park, so they got high experiencing after visiting the park. The visitors’ learning and the degree of understanding of environmental knowledge in the park were low. Attitude towards environmental education, recreational experience, environmental attitude, and environmental behavior intention of tourists were positively correlated. The visitors' attributes had different responses on several factors. For example, people of different ages had different viewpoints on environmental education, different recreational experience, and different environmental behavior intention, people of different careers had different recreational experience, and visitors with different visiting times had different recreational experience, different degree of learning, different environmental attitude, and different environmental behavior intention. We suggest to use the fixed-spot interpretive service, increase the number of special shape and, interactive signs, and increase the number of environmental education camps in the park