[[alternative]]A study of the diversification in dance performing arts foundation of Taiwan

[[abstract]] 台灣表演藝術包羅萬象，濃厚的地域風情、多元的創作精神，以充滿生命的表現方式，形塑出台灣當代的表演藝術風格，近來更是在國際舞台上閃耀著傲人的光彩。 惟表演藝術在發展之餘，各個領域所面臨的狀況卻有不同，而「經費不足」就一直是國內表演藝術團體在生存上的最大問題，特別是數量最少的舞蹈類。舞蹈沒有語言的限制，理應是藝文交流的最佳媒介，但舞蹈在國內的發展卻最為辛苦，因舞者養成不易、人才累積困難以及編舞者創作環境極不理想。再者，政府對於表演藝術活動雖有提供補助或贊助，但是畢竟僧多粥少，在有限的經費大餅裡，藝文團體很難得到自己需要的部份。因此，若是一直固守於對純藝術的執著，即使是再好的作品，也很難向外推展至各個年齡層的觀眾，所以藝文團體必須找出能自立生存的方式，避免資金及資源缺乏的問題影響團隊發展。 一般企業體解決困境的方法有兩種：一是提升產品品質，或開發更高層次的產品，藉以穩定原有的基業，二是「企業多角化經營」。「多角化」是因應外在環境發生變化時，為求生存發展及突破經營瓶頸所採取的經營策略。因此本研究嘗試以企業化的經營角度，延伸套用至舞蹈類表演藝術基金會的經營面向，並以個案「原舞者舞團」、「新古典舞團」、「台北民族舞團」「雲門舞集」等案例，來分析多角化經營之於舞蹈類表演藝術團體的可行性探討，透過分析其內外部環境影響因素，找出營運問題，進而歸納出具體可運用的策略方向，期能提供他類表演藝術團體未來運作參考上的依據。[[abstract]] Performing Arts in Taiwan embraces all kinds of expressions with its geographical characteristic, multi-dimensional creative inspirations and rich lively styles. For this reason, it has molded into unique contemporary artistic manners and earns prosperous reputation worldwide with its glorious splendor in recent years. While performing arts is on its course of development, dilemmas in various aspects of factors have thus been raised. In accordance with that, “financial shortage” is always the most significant problematic issue, especially in dance performing companies. Since it hardly has any language boundary regarding to dancing, it should be the best media in cultural exchange. However, the promotion of dance in Taiwan has become the most painstaking topic, resulting from the cost of dancers’ training and education, the difficult situation to draw more talented dancers, and the tough environment for the choreographers to exploit their talents. In spite of receiving the subsidies or sponsorship from the government, the performing companies still fail to meet the needs. Within the limited budget, dance companies keep confronting difficulties in achieving their financial satisfaction. If enthusiastic artists stick to the pure art subject, it will be impossible for them to reach out and touch audiences of all ages. Therefore, performing arts companies have to search their best and practical way to survive. Generally, enterprises have two alternatives in solving the predicament: the first solution is to upgrade the quality of products or create higher level products, the second one is to perform corporate diversification management. “Diversification” is a strategy applied to break through the bottle neck situation when the external environment has changed. In this way, This study attempts to use the principles of “Corporations diversification management” to analyze four foundations types of dance companies：「Formosa Aboriginal Song & Dance Troupe」, 「The Neo Classic Dance Company」,「Taipei Folk Dance Theater」, and 「Cloud Gate Dance Theatre of Taiwan」. Through analyzing their internal and external influential factors, this study anticipates bringing out their operational problems, and concluding strategic directionswhich can be applied to the dance companies / foundations for their operation consider in the future