[[alternative]]The Study on Relation Model of Tourists' Behavior at Art Site of Railway Warehouses

[[abstract]] 本研究主要在探討鐵道藝術村遊客的「旅遊動機」、「目的地吸引力」、「知覺價值」、「整體滿意度」及「目的地忠誠度」五者之間的關係。以到訪「台中20號倉庫」及「嘉義鐵道藝術村」遊客為主要研究調查對象，使用SPSS 10.0統計軟體進行描述性統計、因素分析、集群分析、相關分析以及獨立樣本T檢定。並運用LISREL 8.52軟體進行各潛在變項關係之分析，進而根據分析結果研提相關策略之改善建議，希望能供業界參考。 實證分析後發現，不同目的地吸引力會直接正向影響知覺價值；知覺價值會直接正向影響整體滿意度；知覺價值會直接正向影響目的地忠誠度；而整體滿意度會直接正向影響目的地忠誠度，表示遊客到鐵道藝術村的整體滿意度的提高，將會有助於其向他人推薦的意願及重遊意願。[[abstract]] The purpose of this study is to explore the relation among travel motivation, destination attraction, perceived value, overall satisfaction and destination loyalty. The data collected from the tourist who visited Taichung-Stock 20 and Art Site of Chiayi Railway Warehouse. The process tool was SPSS for Windows 10.0, descriptive statistics method, factor analysis, T-test, correlation analysis and cluster analysis were used for data analysis. In addition, LISREL is applied to investigate the relationship among the five latent variables. The results of the study indicate that destination attraction have a direct significant impact on the perceived value, perceived value have the direct significant impact on the overall satisfaction and destination loyalty, and overall satisfaction have a direct significant impact on the destination loyalty. It indicates higher overall satisfaction will increase the recommend intention and re-travel intention of tourist