[[alternative]]A STUDY ON THE MECHANISM OF BOOK REVIEW AND BOOK CHOOSING--TAKING ESLITE BOOKSTORE AS AN EXAMPLE

[[abstract]] 書籍評選是出版工作的延續，它不僅對消費者（閱聽人）這端有所影響，成為讀者購買圖書與閱讀的指南，也對產製者出版業這端有所影響，被視為是一項宣傳促銷工具，凡在報紙、書刊、廣播、電視、網路、實體書店所發表的書評或選書，皆能有一定的影響力，所以大陸學者伍杰曾提出：「出版工作的範圍應包括：編、印、發、讀、評五個環節」的論點，因此圖書評論與選書制度已成為出版相關流程中重要的一環。 本研究以內容分析法和深入訪談法來探究誠品《好讀》這本綜合性書評雜誌，研究的目的在於分析誠品《好讀》的內外書評生態環境，將整個誠品《好讀》這本綜合性書評雜誌的書評運作面貌呈現出來，另一研究目的為：了解誠品書店之書籍評選機制模式，並提出建議使其更加完備。本研究的具體目的如下： 1.瞭解誠品《好讀》重量書評單元的內部文本內容分析勢態。2.針對書評外部關係分析，從作者、書評家、出版社、書評媒體等角色探討書評的製作產生及訊息運作方向流程，和其產生的相關影響。 研究結果顯示，台灣目前的書評家大至可以分為三類：一為文化評論家如南方朔、楊照等，二為學者專家，通常為大專院校的學者教授或是中研院研究員，三為讀書人自由投稿。也因為台灣的出版市場不夠大所以像這樣的學者專家常常撰寫書評的模式，反而成為一種常態的書評運作模式。 關於《好讀》重量書評單元的內容可再做進一步的充實，研究者依「描述所評之書內容」、「界定適合讀該書的讀者」、「所評之書的範圍、筆調、觀點」、「與其他作品比較」、「書籍優缺點」、「讀者接受度」、「圖書之價值評斷」等七項的評量類目去作內容分析後，發現「與其他作品比較」、「圖書之價值評斷」、「書籍優缺點」是歷年整體表現中呈現低落的態勢，「描述所評之書內容」是表現最好的一項。[[abstract]] Book choosing and book review are the extensions of the publishing activities. They influence not only the readers, who depend on them to choose books, but also the publishers, who regard them as useful tools for promotion, that is, wherever they are put in or whomever they are done by (such as the newspapers, journals, broadcasting, TV, internet or bookstores) their importance can’t never be overemphasized. In fact, the whole mechanism of book choosing and book review has become the most important part of the publishing activities and its related events. There are two main purposes in the study: firstly, the study tries to explore the whole mechanism of book review and book choosing through analyzing the Eslite Reader magazine with content analysis as well as in-depth interview. By doing so, the study expects to make some possible suggestions for the Eslite Reader editors to improve their magazine in the future, which is the second purpose of the study. The specific goals of the study are as follow: 1. Analyzing the book review section of the Eslite Reader with content analysis;2. Exploring how the book reviews are produced and what messages they wish to convey and evaluating their influences through analyzing the outside environment, including the authors, reviewers, publishers and medium of book review. Accordingly, the study finds out that people who do the job of book review in Taiwan can be generally put into three categories: the culture commentators, like Nanfang Shuo and Yang Chao of the literati; the experts or the scholars, usually are the authoritative professors and the fellows of the Academia Sinica; the free-lance-readers. In addition, through content analysis, we would like to suggest the Eslite Reader editors to improve at the parts of “comparing with the other works”, “evaluation of the book” and “drawbacks and good quality of the book introduction” while keep working on the part of “description of the content of the book”, which are the four important evaluation indexes set by the researcher of the study. The other three evaluation indexes are “suitableness of the book to its readers”, “scope, style and perspective of the book being reviewed” and “acceptance of the readers”