[[alternative]]RESEARCH ON THE RELATIONSHIP AMONG INTERNAL MAKETING PRACTICE, EQ, WORK MORLE,PROFESSIONAL COMMITEMENT AND JOB PERFORMANCE--BASED ON DMINISTRATIVE STAFF IN BUSINESS OF STSIPA AS EXAMPLE

[[abstract]] 近幾年在經濟環境變遷的衝擊下，科技產業為台灣主要經濟命脈，而科技產業需要不斷創新，因此研發人員較受科技業之青睞。行政人員在科技業裏被認為是比較不重要的角色，企業為了節省成本，樽節人事費用，對於行政人員的任用、教育訓練等預算漸趨嚴謹，甚至凍結行政人員的進用。然而一件交易的完成除了需要專業人員的投入，也需要行政作業的配合，所以行政人員在企業中的角色亦是重要而不可或缺的。 本研究採用問卷調查法，以南部科學園區廠商為研究母體，而以其公司之行政部門之員工為研究對象。南科至目前（九十二年十月份為止）進駐廠商有竹科擴廠24家，新設廠商92家，共計116家。但實際開始運作生產廠商為49家。本研究共發出600份問卷，回收358份，回收率為59.6%。剔除無效問卷29份，有效問卷為329份，有效問卷率為54.83%。本研究的主要目的在探討企業實施內部行銷作為、員工的情緒能力與工作士氣、專業承諾對工作績效之關聯性。並分別探討類別變項與各研究變項之差異性分析、變項與變項間之相關性分析及影響性分析等。使用研究方法有因素分析、信度分析、敘述性統計、T檢定、單因子變異數分析、相關分析、廻歸分析、集群分析及徑路分析等。 本研究主要發現如下： 1.南科廠商行政人員的個人特徵(性別、年齡、婚姻、服務年資、最高學歷、職位)對內部行銷作為、情緒能力、工作士氣、專業承諾及工作績效有顯著差異。 2.南科廠商行政人員在內部行銷作為、情緒能力、工作士氣、專業承諾及工作績效各研究變項之間都有顯著相關。 3.內部行銷作為、情緒能力、工作士氣及專業承諾各研究變項對南科廠商行政人員之工作績效部份有顯著影響性。 4.集群分析對各變項有顯著差異。 本研究依據上述結論，分別對企業管理者、企業行政人員個人及未來研究者提出建議，以供參考。[[abstract]] In recent years, the scientific and technological industries have dominated primarily economic activities in Taiwan during the impact of transference of economic environment. The industries need to make creativity continuously so that they more appreciate the personnel of research or development. The administrative personnel, however, is considered as less important role. Some enterprises, for saving the financial cost, save the personnel expense, restrain the budget of employment or education training for administrative personnel more tightly, and even freeze the hiring of administrative personnel. Nevertheless, the trade to be accomplished not only needs the involvement of professional staff, but also the cooperation of administrative work. Consequently the role of administrative personnel in enterprises is very important and indispensable. The research adopted the method of questionnaire inquiry. The population in the research includes the enterprises in the Southern Taiwan Science Integent Park Area and the subjects include the administrative staffs in these enterprises. In the present, there are 116 companies there, inclusive of 24 companies expanded from the Taiwan Hsinchu Science Park and 92 new companies. However, there are only 49 companies starting to operate in fact. The research sent out 600 questionnaires and 358 were taken back. The retake rate was 59.6 %. Excluded of 29 invalid questionnaires, there were 329 valid ones. The primary purpose of the research is to investigate the internal marketing practice, the emotional ability and the relation of work morale and professional commitment to job performance. In addition, the research concerned respectively about the difference analysis of the classified variants and all variants in study, the correlation analysis among all variants and influence analysis. The research has shown as below : 1.The personal characteristics of the administrative staffs in the Southern Taiwan Integent Science Park Area had made significant differences in interiornal marketing practice, the emotional ability, work morale, professional commitment and job performance. 2.There were significant relationships among the internal marketing practice, the emotional ability, work morale, professional commitment and job performance in the administrative staffs in the STISPA. 3.The internal marketing practice, the emotional ability, work morale and professional commitment had partially significant effect on job performance of the administrative staffs in the STISPA. 4.Cluster analysis had shown the significant differences. On the basis of the above conclusion, the research provided several suggestions for administrators of enterprises, individual administrative staff in enterprises and possible future researcher to refer as