[[alternative]]The Comparative Study of Business Management for Senior Care Centers in Taitung

[[abstract]] 本研究主要探討台東地區老人養護中心的經營管理，是採用個案深度訪談的方式，訪問三家台東地區的老人養護中心。經由個案的簡介、養護機構所面臨的內、外部環境的分析得到以下的研究結果： （一）台東地區的養護中心平均進住率偏低，是業者有待解決的燙手問題。且設立越久的養護機構進住率越高，可見老人福利機構是講求口碑的。 （二）三家養護中心在經營管理的六大構面，包括營運策略、硬體設施、營運管理、人力資源、財務規劃及健療保險上都有些許的異同處。 （三）本研究也列舉三家養護中心個別的優勢與劣勢，以及共同面臨的機會與威脅。 最後，本研究也針對業者在經營管理上的六大構面提出相關的策略性建議，以提供業者作為改進的參考。[[abstract]] The purpose of this study is to investigate the senior care centers in Taitung Area and their current operations and management by interviewing three senior care centers. From the analysis the internal and external environments of these senior care centers. The results are as follows: 1. The occupational rate of Taitung senior care centers are low, this will be the big problem of the operations. However, the longer the establishment of center will attract higher occupation rate, the word-of-mouth is important for these centers. 2. The six dimensions of these centers are included operation strategy, hardware facilities, operation management, human resources, financial planning and health insurances, more or less the same. 3. This research has listed, the strengths and weaknesses, opportunities and threats of three centers. Finally, strategic recommendations have advocated to these centers for future improvements