[[alternative]]A Study of the Development of Cultural Enterprise In Taichung County

[[abstract]] 21 世紀全球化時代，文化產業為提振國家整體競爭力的重點產業，各國將兼具文化與經濟層面的文化策略例為經濟發展的核心策略，文化產業已然成為國際發展的重要趨勢。 台中縣地方政府配合中央文化政策機制之運作執行，推動地方文化產業發展提振產業生機，活化整體經濟。本文根據台中縣推動文化產業的特質，以非營利組織推動地方文化產業發展的角度，探討在地推動文化產業的大甲裕珍馨文化基金會、台中縣彩陶文化協會及后里鄉樂器文化協會，在與公私部門的互動協調機制下，推動文化產業發展的核心策略及運作方式，及產生之效益與影響。 本研究根據三個地方非營利組織的動員整合能力、產品創新能力、行銷推廣能力三項執行能力進行績效評估，並以SWOT 分析其產業現況及評估未來發展。 總結歸納影響文化產業發展的重點因素為：組織與產業的關聯特性、公私部門互動模式、產品創新研發及行銷推廣，而文化節慶活動對於推動地方文化產業發展及提升整體產業具有廣延擴展之效益，並分別就三個案的整體發展情況具體說明研究發現，並提出研究建議以作為相關組織發展文化產業之參考與依據。[[abstract]] In the 21st century, the era of globalization, culture industry has become the key of enhancing a country’s competitiveness. The cultural strategy featured by bothculture and economy is considered the core strategy for each country’s economic development. For this reason, the culture industry has become an important tendency for international development. In cooperation with the central government’s mechanism of cultural policy,Taichung County Government has encouraged the development of local culturalindustry, thus boosting its development and reactivating the overall economy. Based upon the features of the culture industry’s development in Taichung County and fromthe viewpoint of non-profit organizations in respect of culture industry’s development,the study discusses the core strategy and function mode that the local cultureindustries apply and the effectiveness and influence that emerge under the coordination mechanism with both the public and private institutions. The chosen local culture industries include Tachia Yu Jan Shin Cultural Foundation, Painted Pottery Association, Taichung County, and Howli Musical Instrument Association. The research conducts a performance evaluation according to the mobilization and integration, product novelty and marketing propagation of the three non-profitorganizations, and by SWOT, analyzes their current status and future development. The study then summarizes the following major factors that affect the development of culture industry: the relatedness between organizations and industries, thecoordination mode with public and private institutions, and product novelty as well as marketing. Besides, cultural festivals have expansion power on the development of local cultural industry and the promotion of the overall industry. Thus, by the research results concretely stated through the study, several research suggestions are proposed for the culture industry’s development of the related organizations