[[alternative]]An Analyze of Competitive Advantage of Healthcare Tourism in Taiwan

[[abstract]] 歐美人士因該國的醫療費用昂貴及長時間等待，促使其選擇費用低廉且高品質的海外醫療服務。健康檢查為預防性的檢查，其之所以重要為可使受檢者尚未產生病徵前發現疾病危險因子，降低疾病的發生率。彙整國內外健康檢查相關研究後得知，鮮少研究以亞洲地區國家為例，並針對各國醫療旅遊類別中之健康檢查項目進行深入了解。故本研究以亞洲地區之中國大陸、泰國、新加坡、韓國、日本等國為研究對象，針對各國健康檢查自費項目中的電腦斷層掃描儀及核磁共振掃描儀之價格，進而分析台灣發展健康保健旅遊的可行性？並以訪談方式深入了解來台參加保健旅遊華人旅客之消費經驗。研究發現自費的價格在國內醫療院所差異不大，但卻是亞洲鄰近國家的最低價，再經由Porter的鑽石模型分析，台灣此產業確實具有國家競爭力，而參與的消費者也一致讚賞台灣的健康保健旅遊，所偏好的健康檢查時間為一日，在台停留天數為六天以上，並會推薦給親朋好友。[[abstract]] Many occidentals prefer to choose cheap and high quality overseas medical services because the medical expense in their countries is very expensive and the standby period for examination is very long. Health examination is a kind of preventive examination. Why it is important is because by health examination, doctors can find the disease risk factors before symptoms of the illness occur, therefore, reduces the incidence of the disease. The researchers synthesized the relevant domestic and foreign researches about health examination methodically. The researchers found that researches focusing on the health care items of medical tourism in Asian countries are very rare. As such, the present study takes China, Thailand, Singapore, South Korea and Japan in Asia as the subject for research. Based on the price of computer tomography examination and Magnetic Resonance Imaging in the health examination items at the patients’ own expense in each country, the researchers analyzed the feasibility of developing medical tourism in Taiwan. We, by way of interview, inquired deeply some Chinese tourists who joined the healthcare tourism to Taiwan their customer experience in Taiwan. We found, in the present research, that the examination price at one’s own expense is not significantly different among different hospitals in Taiwan, but is the lowest in neighboring countries in Asia. Further analysis by Porter Diamond Model demonstrates that Taiwan does have international competitiveness in this industry. The customers we interviewed consistently appreciated the healthcare tourism in Taiwan. They preferred to stay in Taiwan for over six days, and one day for health examination. They will recommend the tourism to their friends and family