[[alternative]]BY THE THEORY OF PLANNED BEHAVIOR, DISCUSSES THE FAMILY MEMBER TO NURSING HOME CONSUMER BEHAVIORAL MODEL

[[abstract]] 台灣地區已邁入高齡化社會，為提升民眾對護理之家的使用意願，進而降低家庭及社會負擔，因此以具護理之家使用經驗之護理之家家屬為研究對象，進一步探討使用護理之家意願之影響因素。本研究引用計畫行為理論設計本研究架構及問卷，以嘉義縣市政府立案之護理之家家屬為對象，在2010年12月間共發出問卷750份，回收218份，其中有效問卷187份，有效回收率為24.93%。所得資料以SPSS及AMOS統計軟體進行統計分析。 研究結果顯示，當家屬對護理之家的態度越正向、知覺行為控制越好及滿意度越高，將提高對護理之家的使用意向；且態度與滿意度的交互作用高度提升對行為意向的影響，因此建立家屬對護理之家的正向態度，並增進滿意度，能有效提升使用護理之家的意願。另以收費合理性為干擾因子，發現收費合理性越高，越能削弱滿意度對行為意向的影響力，代表收費是否合理是使用護理之家服務的決定因素。因此建議政府及醫療專業人員透過正確的護理之家觀念宣導，建立正向的態度及認知，並佐以好品質的滿意服務，以提升民眾有需要時對護理之家的使用意願，進而降低家庭與社會照顧老人的資源耗用。[[abstract]] Taiwan has came into aged society at present, in order to increase the will of nursing home, so I took the nursing home's folks had nursing home use wish experience for my research's subject, furthermore, explored the factor of influencing nursing home use wish. This research designed framework of research and questionnaire by Theory of Planned Behavior, research's subject is nursing home's folks was registered by chia yi county government. It had been distributed 750 questionnaires during December in 2010, replied 218 questionnaires and 187 was effective, rating of replied was 24.93%. Questionnaires data were analysed by SPSS and AMOS statistic system. The research result shows that, when the resident relatives have more positive evaluations on the behavior, perceived behavioral control, and satisfaction of nursing home, the evaluations will raise behavior intention of nursing home. The level of behavior and satisfaction mutual effect prompts the consequence on behavior intention. The relatives’ positive behavior, improved satisfaction on nursing home, can prompt the willing to use nursing home. If the charge rationality becomes the interference factor, the higher charge rationality relatives have, the less satisfaction on behavior intention effects relatives have. Therefore, charge rationality is the decisive factor to use nursing home. Furthermore, this research suggests government and medical professionals to advocate exact opinions about nursing home, and build positive behavior , recognition, good quality service to prompt the folk willing to use nursing home, then decrease the wasting resources from families and society to take care the elderly