[[alternative]]Developing Accessible Tourism in Taiwan--The Perspective of Travel Agency Operator

[[abstract]] 有關無障礙旅遊文獻集相關研究，直到1990年初期才漸漸受到重視，這些研究都一致地出現了一個結論，就是身心障礙族群在無障礙旅遊的需求是被忽略且不受重視的。發展無障礙旅遊面臨之問題包含各種層面，其中最讓身心障礙者抱怨的是旅遊業者的態度問題，文獻顯示旅遊業者所持有的態度與認知是可以決定無障礙旅遊成功與否的重要關鍵。本研究採取質性研究之個案研究法，針對台灣專辦無障礙之旅行業者進行深度訪談，目的在了解台灣發展無障礙旅遊之現況、發展無障礙旅遊之阻礙因素、以及未來發展無障礙旅遊之建議。本研究之訪談對象包括一位專辦無障礙旅遊之旅行社經營者，五位旅行社管理者、兩位導遊領隊和一位學者。研究結果發現，台灣目前鮮少有旅行業者專門經營無障礙旅遊，主要原因在於一般旅行業者無法了解身心障礙者的真正需求，而在承辦無障礙旅遊的過程中成本（車資）是一大關鍵因素；其次風險較高、用餐環境、住宿飯店、行程規劃及景點安排和人力的調度等問題也都讓業者不敢輕易嘗試。最後，本研究依其研究結果提出發展無障礙旅遊之建議及無障礙旅遊規劃與設計之參考。[[abstract]] Very little literature and research have been published on accessible tourism until the early 1990s. These studies all get a consistent conclusion that is the needs of people with disabilities in accessible tourism are always ignored. There are a lot of problems about developing accessible tourism. Negative attitudes from the travel agency sector towards people with disabilities emerged as the single greatest complaint. A good travel agent can facilitate travel while a poor one creates another obstacle to participation in travel by people with disabilities. The purpose of the study is to understand the current situation of accessible tourism in Taiwan, the barriers, and the possible solution to develop accessible tourism. The research was conducted using the qualitative methodology, a case study, with profile of interviewers involved one accessible tourism operator, five travel agency directors, one tour guide, one tour leader, and one scholar. The results indicated that there is little travel agency focus on accessible tourism in Taiwan. The main reason is that most travel agency has difficulties in understanding the real needs of people with disabilities. It is also found that the cost is the key barrier in developing accessible tourism. Moreover, the higher risk, dining environment, accommodation, route, spot, and staff arrangements are also the determinants that affect the development. Finally, the conclusions and recommendations provide some insight and reference about developing accessible tourism