[[alternative]]A Study on the Relationship between Community-based NPO and Local Industry--the Case of Ba Weng Ru Xiang Workshop and Local Dairy Industry

[[abstract]] 台灣在發展文化經濟的歷程中，肇始於這些幾年來文建會所推動的社區總體營造政策中以「文化產業化」與「產業文化化」的理念。「文化產業」不同於「文化工業」，「文化產業」以其獨特性，也就是產品的個性、文化傳統性、地方特殊性，包括工匠或藝術家的獨創性，強調產品的精神價值內涵，這些卻正是文化工業所沒有的質素。 台灣的酪農業在早期並不普遍。其發展過程中，以政府的政策推廣政策影響最大。柳營八翁酪農專業區在這個方案的輔導下，發展成為一個以飼養乳牛為主的專業社區。「乳鄉工作室」，這個在社區發展中，扮演凝聚社區意識的推手，肩負社區營造的任務，在社區協進會的運作下，希望有一個優質的生活環境及穩定的乳業發展空間。牛乳滯銷問題，影響酪農經營的意願。為了解決問題進而活化社區，創造牛乳更大的價值，大家出資經營以推廣乳品及介紹乳業生態為主的休閒牧場。 本研究藉由與八翁酪農專業區在地酪農的訪談與問卷調查，試圖了解乳鄉工作室經營的成效，股東及負責人的經營理念、達成組織使命感的程度，並探究當地酪農對休閒牧場在專業區內發展的觀感，及其對地方產生的效應。本文以質性研究方法為主，過程中以深度訪談、實地觀察及驗證為主要步驟。得到的結果如下：一、乳品以多樣面貌呈現廣受歡迎，並有其發展潛力，深獲地方支持。二、剩餘乳問題已經得到解決，酪農的當務之急是提高經營效益。三、社區產業的推動，有凝聚社區意識的力量。四、酪農對引進觀光人潮，造成防疫漏洞，仍然存有疑慮。五、乳鄉工作室積極配合公部門及非營利部門的各項工作推展，倍受讚譽。[[abstract]] The development of culture industry in Taiwan was originated from the Council for Cultural Affairs when it promoting the policy of overall community development with the concept of ＂culture industrialization＂ and ＂ industry culturization ＂ in these years. There is difference between ＂culture industrialization＂ and the ＂ industry culturization ＂, ＂culture industrialization＂ emphasizes the spiritual value of the products with its unique, that is, the personality of the product, cultural traditions and endemism which includes the originality of the craftsman or artist. During the development process of dairy farming in Taiwan, the government's promoting policy has the greatest impact on the industry. Liouying Ba Weng dairy farmers specialized area, which under the guidance of the said policy, has been developed into a specialized one. Ba Weng Ru Xiang Workshop“ plays a role of the facilitation and responsible for the community development. Under the operation of Community Affairs Association, the workshop expects to have a quality living environment as well as a stable developing space for dairy industry. The draggy sales of milk affected the motivation of the dairy farmers. In order to solve the problem and to create the greater value of milk products, the community funded a leisure ranch to promote dairy products and dairy ecology. The study not only aims at the performance of the workshop, the business philosophy of the shareholders and the person in charge, as well as the extent achieved of the organization’s mission, but also the local impact of the workshop, and the perception of local dairy farmers on the leisure pasture farming in the specialized area. The study conducts the qualitative research methods with in-depth interviews, field observation and verification. The results obtained from the study as the following:1. “One Dairy Many Faces” is popularly and widely accepted, both with the potential for development and strong supports from the local community.2. The problem of milk surplus has been resolved, the most urgent task for the dairy farmers is to improve operation efficiency.3.The promotion of community industry triggers and raising the community’s awareness.4. Dairy farmers still have doubts in the vulnerability of disease prevention with the coming of tourists to the farms.5.The workshop has been praised and appreciated with its cooperation with the public sector and nonprofit sector