[[alternative]]THE INFLUENCES OF TAIWAN TOURISM IMAGE AND PLACE ATTACHMENT ON SATISFACTION AND REVISIT INTENTION FOR MAINLAND CHINA TOURISTS

[[abstract]] 本研究旨在探討陸客對台灣的觀光意象、地方依附感、滿意度與重遊意願的關係。由實證結果發現觀光意象與地方依附感對滿意度皆有正向影響關係，即正面觀光意象會提升陸客的滿意度，且高度地方依附感也會提升陸客的滿意度。此外，本研究也發現當陸客的滿意度提升時，對日後來台的重遊意願也會提高。最後，根據實證研究結果，本研究提出理論貢獻、實務意涵、研究限制與未來的研究方向建議。[[abstract]] The purpose of this study is to explorer the relationship among Taiwan tourism image, place attachment, satisfaction and revisiting willingness for tourists from China. The results, in general, indicate that there are positive relationships between tourism image and satisfaction, and between place attachment and satisfaction. In other words, positive tourism image and high place attachment will both increase the degree of satisfaction of tourists from China. Besides, this study finds that the higher of satisfaction of tourists from China, the higher of revisiting willingness. Finally, based on the findings, this study proposes that theoretical implications, practical implications, limitations of this study, and suggestions for future studies