[[alternative]]An Analysis of the Exhibition Mode of Aquatic Organisms and Tourist Satisfaction: A case Study of National Museum of Marine Biology & Aquarium, Taiwan

[[abstract]] 本研究以量化研究方法，探討受試者對於展館三大項之影響。研究採用李克特氏量表，分析遊客屬性對於三大項所造成的影響因素之驗證結果，以至國立屏東海洋生物博物館遊客為施測對象，並進行測驗，共回收391份有效樣本。 問卷內容分三大部份：1.遊客參觀吸引感受度（體驗性、學習性、心靈性、家族同遊性及趣味性）。2.水生生物水槽展示模式（科技動畫設施展示、水槽展示及靜態展示）。3.服務品質（空間品質、解說品質、停車品質、商品品質、接待品質）。 研究結果發現，遊客參觀吸引感受度與水生生物展示模式之間相互影響。遊客參觀感受度會因水生生物展示模式與服務品質之間有顯著影響。[[abstract]] This research which is based on quantitative research method and tries to explore the influence of the tourists among the three major factors to the Pavilion. The author invites the tourists in the National Museum of Marine Biology in Pingtung County as measurement examinee to fill in the questionnaire, and finally gets 391 valid questionnaires. Li Kete's scale is used to analyze three major factors affecting validation results which is caused by the tourist attribute. These questionnaires are divided into three parts:1. Attract feelings of tourist visiting (experiential, learning, spiritual, visiting with family and interesting).2. Display mode of Aquatic organisms in the aquarium (animation showcase, aquarium and static display).3. Service quality (spatial quality, quality of explanation, Parking quality, merchandise quality, reception quality). The results showed that attract feelings of tourist visiting and aquatic organisms display mode are influenced each other