[[alternative]]Impacts of Art and Culture Activities on Local Culture Impacts of Art and Culture Activities on Local Culture Promotion: Case Study of Chiayi City International Band Festival

[[abstract]] 在二十一世紀的今天，軟實力是城市最佳的競爭力。文化是城市未來發展最重要的軟實力，而藝文活動則是生活中重要的休閒活動。 近年來藝文活動在中央和地方政府的支持推動下，是城市文化藝術節慶中重要的一環，已逐漸成為全台新興的觀光產業。藝文活動的舉辦不但對城市發展產生正面的影響，透過文化與創意展現出地方特色，進而形塑城市形象。每年國際管樂節的舉辦，逐漸累積了嘉義市的文化軟實力，不但促成嘉義市取得了2011年世界管樂年會的主辦權，更將嘉義市形塑為「管樂之都」。 本研究以個案研究的方式，藉由深度訪談、文獻分析，次級資料的蒐集，探討嘉義市國際管樂節舉辦之後，在城市意象與行銷、對文化教育紮根、地方文化產業推廣、地方藝文團體的輔導等等，各方面所產生的影響。並進一步分析、歸納，試建構出具體、並能有效執行之建議，提供嘉義市國際管樂節做為未來經營規劃參考。[[abstract]] In the 21st century, soft power is one of the best competitive powers of a city and culture is the most important soft power of city development in the future. Art and culture activities play an essential role of leisure activities in our daily lives . In recent years, with central and local governments' supports, activities have been the main part of city cultures as well as festivals. They have gradually become Taiwan's emerging tourism industry. Art and culture activities not only have positive impacts on city developments but also display local characteristics and creative features. Furthermore, they shape the image of the city. International Band Festival, which was held annually, accumulates Chiayi City's cultural soft power. It also helps Chiayi City winning the right to host the 2011 WASBE Conference and let Chiayi City know as “the City of Band Music”. Case study is adopted in this research. Through literature reviews, secondary data collection, and depth interviews, this research aims at the influences on city image and marketing﹐culture education rooting, the promotion of local culture industry, the guidance of local arts associations, and other various aspects after Chiayi City International Band Festival. After further analyzing and inducing, researcher constructed solid and effective suggestions to the Chiayi City International Band Festival steering committee as the reference for future plans