[[alternative]]FACTORS OF USING E-BOOK PLATFORM IN SCHOOL-AGED CHILDREN: A CASE STUDY OF NATIONAL TAICHUNG LIBRARY

[[abstract]] 隨著數位科技的發展，數位時代的來臨顛覆了傳統的出版生態與訊息傳播模式。電子書結合了多媒體和通訊技術，以更活潑多元的方式傳播訊息，在網路成為學齡兒童普遍認知的重要媒體的時代，電子書服務平台的雲端服務使虛擬化的網路資源透過網路呈現在讀者面前，本研究探究影響學齡兒童使用此種新型態閱讀的使用因素，並探查其相互影響關係。 本研究設計主要以放聲思考法對學齡兒童進行電子書服務平台使用因素質化資料蒐集，待資料飽和即中止放聲思考資料蒐集，共計有八位學齡兒童參與實驗；此外本研究也對三十位學齡兒童使用者進行問卷調查，以求了解其對平台使用的閱讀動機、接受度與使用影響因素。 本研究之量化資料以敘述性統計進行分析，發現學齡兒童使用電子書服務平台的內在動機高於外在動機，且對平台有高接受度。質化資料則透過開放式編碼找尋其概念群聚並發展各資料編碼間的關聯性後呈現出主軸編碼結果，最後針對核心類別說明它與其他類別間的關係，此即為本研究的命題整理。結究發現影響學齡兒童電子書服務平台的使用因素構面有五個：系統品質、資訊品質、使用情形、使用滿意度與外部因素，構面內含影響因素十三項分別是回應性、穩定性、系統設計、操作介面設計、電子書設計、認知個人化、內容相關性、充足性、使用習慣、知覺感受、分享性、家長規範、設備品質。 根據資料分析的結果，本研究針對影響學齡兒童使用電子書服務平台的因素提出以下六項建議：1.加強回應速度與直覺化操作設計2.中文電子書橫式書寫3.翻頁與放大操作改良4.增加電子書館藏5.調整借期增加電子書流通6.圖書分齡減少需過濾的資訊。[[abstract]] Due to the development of technology, not only publishing industry but also the way of message delivery changed. The E-books combine multimedia with the information technology which makes the delivery of message in a more convenient way. Most students regard computer as the important media, through the internet, the cloud service of the E-book platform makes the virtual source available easier. The purpose of this study is to investigate the factors in school-aged children's reading through the e-book platform and the relations between those factors. This study adopts the method of “Think aloud” to gather the qualitative data until the study data saturation. There are eight school-aged children attending this study. In order to realize the reading motivation, acceptance and the influences of using E-book platform, this study also issued a total of thirty questionnaires to collect the quantitative data.The result from the quantitative data showed that the intrinsic motivation of school-aged children using the E-book platform is higher than the extrinsic motivation. The reading through the E-book platform is acceptable. The results from the qualitative data were as following: there are five aspects that effect the school-aged children using the e-book platform, including information quality, system quality, using situation, user's satisfaction, and external variables. Those five aspects include thirteen factors which were response, stability, system design, interface design, the design of e-book, perceived personalization, contents relevance, adequacy, using habit, perception, sharing, patriarchal norm, and the quality of equipment. According the result of this study, we provide the following suggestions about the E-book platform design: strengthen the speed of response and improve the user interface design, adopt the layout styles of Chinese book to be cross-writing, improve the function of flipping and zoom-in, increase the collections of E-book, increase the books flow by shorten the due date, classify the E-book based on the user's age