[[alternative]]The Study of Consumer Product form Image Preferences on Mobile Phone Straps

[[abstract]] 本研究旨在探討消費者對不同造形意象的手機吊飾偏好之差異，手機已是現代每個人不可或缺的產品，手機吊飾之用途為懸掛於手機或手機保護套，市面販售的手機吊飾款式繁多，不斷的推陳出新。產品設計以消費者為導向的今日，成功的產品為業者了解目標對象的需求，進行設計開發。因此若能正確的預測了解目標對象的需求，進而設計最佳的產品，是產品銷售成功的主要因素。手機吊飾屬於情感性產品，設計師將所欲表達的情感和對於美感的追求呈現，透過產品造形設計傳達予消費者。情感性產品美感的設計為首要，透過造形傳達設計的理念，消費者經由視覺感官產生對產品的認知意象，接收到設計師所欲傳達的理念，引起情感的偏好，引起共鳴與興趣，產生購買動機，購買手機吊飾滿足情感需求。因此，外觀造形為消費者購買手機吊飾的首要考量，在全球化競爭激烈的消費者市場，設計師如何預測目標對象的喜好需求，進而設計出好的產品，使消費者願意購買使用或收藏，是本研究探討的重點。本研究以感性工學為基石，希望能設法將人的情感因素，透過質性資料以量化資料呈現，從人的情感作為設計的思考點與探討，從目標對象獲知需求，提供予設計參考。本研究目標對象為男性與女性大學生，調查其對手機吊飾造形的偏好，研究結果顯示:男性與女性對卡通造形及幾何造形的手機吊飾偏好程度皆高。對於卡通造形期望的情感意象貼近程度無差異；而對於幾何形態期望的情感意象貼近程度則有顯著差異。[[abstract]] Nowadays, mobile phones have become essential electronic products. This trend makes the mobile phone straps be an important part of the mobile phones. Many cultural and creative products in local souvenir stores also include the mobile phone straps. Even though the straps are only a small and low cost accessory and easy to manufacture, the consumers purchase the straps are primarily based on the consideration of form and emotion. Therefore, precisely predict the customer preferences and requirements in the design mobile phone straps process are very important to designers and manufacturers. As such, the objective of this research is to study the consumer product form image preferences on mobile phone straps. The research steps include: (1) definition of research objective, (2) literature review, (3) research hypotheses and methods, (4) data collection and analysis, (5) conduction of experiments, (6) statistical analysis, (7) result discussion and (8) conclusion. Note that the research will use the concept of Kansei engineering to involve the human emotion factor and qualitative data in the design process. A Likert scale of questionnaire is also distributed to the consumers to explore the effects of some specific parameters on the design of straps. It is expected that the results will provide designers with references on designing suitable mobile phone straps