[[alternative]]Learning Effect, Activity Satisfaction and Activity Loyalty of Camping Activity from the Youth Perspectives

[[abstract]] 本研究旨在探討青少年參與露營休閒活動後之生活能力學習成效，並進一步分析學習成效、活動滿意度與活動忠誠度之間的關聯性。本研究受試對象為雲林縣立斗六國中參加102學年度隔宿露營活動的二年級學生，母群體人數有685 人，採便利抽樣發放問卷共得到有效問卷426份，並經由結構方程模式進行資料統計分析工作。最後，實證研究結果顯示：1. 學習成效對活動滿意度具有正向影響。其中學習成效之「認知」因素對活動滿意度之「教育」因素具有顯著影響；「情意」因素對活動滿意度之所有因素均具有顯著影響；而「技能」因素對活動滿意度之「心理」、「教育」、「放鬆」、「生理」、「美感」因素具有顯著影響。2. 活動滿意度對活動忠誠度具有正向影響。其中活動滿意度之「心理」、「教育」、「社交」、「放鬆」、「生理」和「美感」因素均對活動忠誠度具有顯著影響。 最後依據研究結果討論並推測其原因，分別對隔宿露營活動規劃者及未來後續研究提出相關建議。[[abstract]] This study aim to investigate the learning effectiveness of life skills after the youth participated in leisure camping activity, and to do the further analyze the relation to learning effectiveness, activity satisfaction and activity loyalty. The test subjects were the 8th students in Yunlin County Douliou Junior High School who participated in the overnight camping activity in 102 academic year. The population were 685 people, a total of 426 questionnaires by convenience sampling of questionnaires were received, and use the SEM to conduct the statistical data analysis. Finally, the empirical results showed:1. Learning effectiveness has positive influence on activity satisfaction in this research. The “cognitive” factor of learning effectiveness has remarkable influence on “educational” factor of activity satisfaction. The “affective” factor has remarkable influence on all factors of activity satisfaction; and the “psychomotor” factor has remarkable influence on “psychological”, “educational”, “relaxational”, “physiological”, “aesthetic” factors of activity satisfaction.2. Activity satisfaction has positive influence on activity loyalty in this research. The “psychological”, “educational”, “social”, “relaxational”, “physiological”, “aesthetic” factors of activity satisfaction has remarkable influences on activity loyalty. Finally, according to the research discussed, and speculated the reasons, we proposed suggestions to the planners of the overnight camping activities and the future follow-up research