[[alternative]]A Study on Popularizing of Beitouyung Tribe in the Siraya Culture Tourism and Sightseeing Activities

[[abstract]] 西拉雅族是台灣平埔族最大的族群，在台灣歷史的發展上有著重要地位。今日因為漢化關係，許多西拉雅文化已經流失，想一窺舊有平埔族文化，通常只能透過部落所辦理的文化觀光活動來一探究竟。然而，由於各種因素的交錯影響，許多西拉雅部落的文化觀光活動，在發展上有其成功與不足之處。本文的研究，主要的就是希望能針對西拉雅北頭洋部落文化觀光發展進行研究，了解其文化資源、社區總體營造的模式，以及其發展文化觀光的策略與成果，還有所面臨到的困境。為了完成上述研究目的，本文採取次級資料分析法、參與觀察法、訪談法等研究方式來蒐集相關資料，以深入了解研究主題及其內容，使本論文能完成預定之研究目的，而獲得相關之研究成果。其中次級資料分析法，主要幫助了解北頭洋部落目前的文化觀光資源；參與觀察法則能透過實際參與，直接融入北頭洋部落的阿立祖祭典活動，並且近距離觀察遊客的觀光情況；至於訪談法，則能取得不同身份的人員的意見，以了解他們對北頭洋部落的文化觀光發展的看法與意見。 有了相關研究結果之後後，本文將依據專家學者的觀點及社會目前的發展形態，提出相關的發展建議給北頭洋部落，以帶動西拉雅文化的發展，同時也能讓觀光業者及政府部門進行相關層面的開發工作，希望藉由觀光旅遊的商機，增加農村的經濟效益。此外，也希望透過此篇論文，能促進讀者對於臺灣原住民的歷史的認知與興趣，能更接近台灣這片土地。[[abstract]] Siraya, was largest tribes in the PingPu tribes of the Taiwan, it had an importance position in Taiwanese history development. Due to the improvement of Chinese localization, Siraya culture had lost. For this reason, peoples usually understand the culture by the popularizing of the culture and sightseeing activities if peoples want to discover. However, existing culture and sightseeing activities in Siraya still is insufficient in popularizing because some factors affecting have existing. Based on above, the purpose of this study focus on popularizing of Beitouyung tribe in the Siraya culture and sightseeing activities, to explore its culture resource, construction of community activities, business strategy in culture and sightseeing activities popularizing, and limitation. In the methodology, this study adopts meta-analysis, participant observation, and in-depth interview to collect analysis data for exploration and finishing this research. Actually, related culture and sightseeing resource from Beitouyung tribe we will understand by meta-analysis; in addition, we use rule of the participant observation to join the Alid to observe traveler’s responding; and interview with different staff in Siraya culture and sightseeing activities popularizing to understand their opinions and comments in popularizing of Beitouyung tribe in the Siraya culture and sightseeing activities. According research results, this research will purpose to popularizing of Beitouyung tribe of the Siraya in culture and sightseeing activities, to improve effectively development of popularizing of Beitouyung tribe of the Siraya in culture and sightseeing activities. In addition, by the related development operations improvement of the tourism and government in Siraya culture and sightseeing activities popularizing, we believe that will improve economic benefits in rural area. Finally, we hope the research can give rise to people’s interesting in aborigine history and be familiar with Taiwan