Increasing effectiveness of modeling

Modeling is the essence of the operations research study. Yet with the exception of rare instances does the model of the study realize its full potential benefits in the business world. In this treatise an attempt is made to familiarize the business world with the types of models that exist including their operational and functional attributes. In order to increase the model and or study effectiveness the essential elements in performance are expounded to illustrate the comprehensiveness required. In conclusion, the recognition that modeling is not a utopia and that many pitfalls exist is explored with recommendations made to diminish or eliminate the negative impact of these shortcomings.